Taking a look at how the internet has changed the way we are getting access to media and present affairs.
In the digital media landscape, what we see online is mostly elected by algorithms which are formed by our online habits. Each social media channel uses its own automated system to reveal new content and advise product that will interest the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are designed to keep individuals stimulated by recommending and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can limit the areas of media that individuals are subjected to, producing more division and prejudice amongst users around social issues. Those who are involved in media development, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the impact of social media websites in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated material in the media landscape.
In the present day, online platforms have made it substantially much easier for everybody to produce and distribute material. Previously, creating material for a broad audience called for access to a collection of essential resources and funding. Currently, with using smartphones and typical digital technologies, digital media content examples including short form videos, website posts and podcasts can be quickly created with just a couple of standard devices, along with reaching a massive audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, suggesting that social media has created a space for underrepresented communities to share their more info stories.
The rise of online content has completely changed what is implied by the term mass media. Previously, mass media adhered to a hierarchical design, using a top-down media design. Generally, a small group of experts, such as newspaper publishers or journalists, who would produce material for large audiences who mainly just consumed it. Nevertheless, these days, with the aid of the internet, the face of media has seen considerable change, making the usage and availability of media much more accessible and interactive. With accessibility to popular social media platforms, new media examples are revealing that people can create and share their own content, just as quickly as they can absorb it. Social media has enabled anybody to add to public conversations, rather than simply the significant media firms and so as a result, mass media is no longer managed by a few huge voices. Rather, it is spread across millions of user narratives worldwide.